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Hi, I'm Sammie
Translating consumer needs into human-centered, innovative products.
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As a mixed-methods, human-centered design strategist, I fuel product innovation by helping brands deeply connect with their consumers, uncovering their stories and needs to inform strategic business insights. Through user research and testing, ideation, concept development, quantitative analysis, and opportunity mapping, I transform ideas into impactful solutions.
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Currently a Design Strategist @ Smart Design
This website is currently undergoing a redesign
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